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GENE SIMMONS' DR PEPPER Commercial To Begin Airing Next Week

March 24, 2009

Dr Pepper just got a whole lot smoother with the introduction of the new flavor Dr Pepper Cherry. The exciting new blend combines the great taste of Dr Pepper with the perfect amount of cherry flavor. It's so amazingly smooth; you have to try it to believe it.

"We're excited to offer consumers a smooth new way to enjoy Dr Pepper with the availability of Dr Pepper Cherry," said Allison Methvin, director of marketing for Dr Pepper. "It's a whole new reason to try Dr Pepper."

Dr Pepper has searched the rock legends to find its latest pop culture doc, KISS frontman Gene Simmons, to introduce new Dr Pepper Cherry. Simmons, who founded the legendary rock band KISS more than 35 years ago, will star in a new commercial, letting fans know that Dr Pepper Cherry has just a KISS of cherry flavor, making it amazingly smooth. Simmons' "Dr. Love" will be the third Dr in the "Trust Me, I'm a Dr" advertising campaign, joining the ranks of basketball legend Dr. J (Julius Erving) and Dr. Frasier Crane (award-winning actor Kelsey Grammer). The TV spot will feature Simmons in full KISS "Demon" regalia. Nick Simmons, Gene's son, will also star in the commercial. (See photos below.)

"When initially describing Dr Pepper Cherry's taste, we felt it had just a kiss of cherry and was so smooth, we knew who our third doctor had to be — Dr. Love," said Methvin. "Gene will get some help from Nick to introduce the amazingly smooth infusion of cherry flavor that makes Dr Pepper Cherry so smooth."

The new commercial featuring "Dr. Love" launches on March 30, 2009 on network and cable television. Dr Pepper Cherry will also hit the streets this summer, sampling more than one million cans. Dr Pepper Cherry is now available nationwide in both regular and diet.

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